Positive and negative image
Monthly average of national surveys · January 2024–January 2025
PositiveNegative
● Months with 3 or more surveys○ Low sample months: indicative reading
Observatory · Argentina
Public opinion
Public opinion
pulse
A visual reading of national surveys, image evolution and political climates. Data from multiple consulting firms, contrasted with own academic reports.
84census surveys
20+sources consulted
2024–2026analysis window
19own reports
01
multipoll series
Milei's image, survey by survey
The monthly average combines measurements from Circuitos, Fixer, Pulso Research, Zuban Córdoba, AtlasIntel, CB, Opina Argentina, UdeSA and other firms. The curve summarizes the common signal without hiding the dispersion between consulting firms.
02
Mathematically analyzed
Fill in gaps without inventing certainties
Many surveys publish only “positive” and “negative”; others separate each response into five levels. The model redistributes the missing totals using the structure observed in nearby measurements and retains the percentage from each survey. It is a descriptive imputation: it helps compare formats, but it does not replace the original data.
Modeled composition
Monthly averages · sum of five levels
Very negativeNegative
NeutralPositive
Very positive
03
Political figures
The decline extends beyond the president
Image balance
October 2025 · image percentage
Sept. 202559,6%Milei's refusal
→
Oct. 202563,2%Milei's refusal
In one month, the indicator rose 3.6 points. In parallel, Karina's negative image went from 68.2% to 70.4%.
04
Media career
From economic panelist to omnipresent figure
“Imports Milei Medios” reconstructs Javier Milei's public appearances before and after his jump into politics. The database allows you to track not only how much appeared, but also where, with whom and in what format.
Volume per year
2016—Jun. 2024
1,698 consolidated records
172016
1142017
4192018
2052019
1082020
2932021
2172022
2292023
962024*
* 2024 contains registrations until June 4. The counts reflect the archive surveyed, not the entire media universe.
How it was built
From API to searchable timeline
The starting point was the massive import of videos from YouTube channels using its API. Those results were combined with additional searches and registrations to cover appearances that were not hosted on the main channels.
- 01Matter
Consultation of channels and recovery of titles, links and published videos.
- 02Extract
Reading and normalization of dates present in titles or metadata.
- 03Enrich
Manual or semi-automatic assignment of interviewer, program, medium and location.
- 04Consolidate
Unification of sources, chronological order and control of repeated records.
Exit
Date · Title · Link · File · Interviewer · Program · Medium · Place
Open “Milei Media Imports” ↗
05
Featured Research
The
The
Milei Chad meme
How humor shapes political perception in the era of images generated by artificial intelligence.
Read the full investigation ↗The research studies the “Milei Chad” meme as a device of political aestheticization: a transformation of Javier Milei into a hypermasculine, anti-system and aspirational icon.
From semiotics, visual studies and the theory of affectivity, he analyzes how humor, artificial intelligence and algorithmic circulation can naturalize political values under the veil of laughter.
central thesis
The image not only represents a candidate: it produces identification, mobilizes affection and converts an ideological position into a visual experience that is easy to circulate.
06
The thread that connects everything
From understanding an audience
From understanding an audience
to building a campaign
Social research and work in Ads share a discipline: observing how people interpret messages, detecting which codes activate a response and measuring what happens after exposure.
Surveys, searches and behavior allow us to recognize needs, tensions and segments.
Cultural analysis explains what symbols, words and images make sense to each audience.
That learning becomes a proposal, a creative angle and a piece capable of stopping attention.
The guideline takes each message to the appropriate audience according to context, channel and intention.
CTR, conversion, sales and sentiment studies show what worked and what needs to change.
The difference matters
A political campaign disputes representation and power; A commercial campaign seeks to produce a business action. They are not equivalent, but both require understanding circulation, persuasion, segmentation and response.
Professional application
Research → Creative → Media → Growth
The data does not remain in a report: it is transformed into communication and optimization decisions.
See work in Ecommerce & Ads →
07
GGoogle Sheets · Work baseOpinion Milei Surveys84 surveys, multiple sources, general and modeled seriesExplore data ↗
MGoogle Sheets · Audiovisual archiveImports Milei Media1,698 public appearances, source channels, and normalized metadataBrowse file ↗
Open evidence
Data and reports
Access the entire multipoll database or open any of the documents in the viewer.
No reports found.