Matías Gaglio

Selected results

Cases where evidence changed the action

3 featured cases

Case 01 · Amazon Growth & PPC

Restructuring media and listings to recover growth

Problem: The account needed to connect campaigns, content and conversion instead of optimizing each in isolation.

Intervention: I audited campaign and listing architecture, reorganized targeting, and coordinated content and media changes.

Retail sales
US$1.560 → US$2.830
Conversion
6,28% → 13,69%
Observed ROAS
6,26

Case 02 · Business Intelligence

Turning sales, media and margin into portfolio priorities

Problem: Monthly growth did not explain which products created profit or where spend was masking the problem.

Intervention: I built a monthly portfolio view and prioritized actions by each product's bottleneck.

Sales
US$96.842 → US$312.480
Estimated net profit
US$15.624 → US$62.314
Period
July–October 27, 2025

Case 03 · Data-to-Creative

Turning technical data into a gallery that supports decisions

Problem: The previous gallery showed the product but did not prioritize compatibility, specifications or benefits.

Intervention: I defined the message sequence and translated technical information into six modular visual assets.

Answers
Compatibility, specs and use
Deliverable
Modular 6-piece gallery
Scope
No attributed sales data

Documented outcomes

US$1.560 → US$2.830retail sales · Amazon · Aug 17–Oct 11, 2025 6,28% → 13,69%conversion · Amazon · Aug 10–Oct 4, 2025 US$96.842 → US$312.480sales · portfolio · Jul–Oct 27, 2025 US$874 → US$2.415weekly revenue · Amazon · Jun 14–27, 2026

Tools I use

My software stack

Creativity, analysis, ecommerce and automation connected in one workflow.

Data Analytics

Excel avanzado, Google Sheets, SQL, Python, R, Power BI, Tableau, dashboards y automatizaciones internas.

Ecommerce

Amazon Seller Central, Helium 10, Shulex VOC AI, Jungle Scout, Keepa, Sellerboard, Google Ads, Meta Ads, GA4, Search Console, Semrush, Hotjar y Stackline.

Creative

Photoshop, Illustrator, Premiere Pro, After Effects, DaVinci Resolve, Blender, Cinema 4D y Nuke.

Professional profile

Marketing to frame the problem. Data to decide. Technology to execute.

My Communication background taught me how people interpret messages. Ecommerce added traffic, conversion, margin and search. Programming lets me turn repetitive analysis into tools and working systems.

Next step

Where is conversion, budget or margin being lost?

I can help structure the diagnosis before choosing a tactic.

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