01Chaptered pre-comp structure
Each use mode lives in its own pre-comp with an intro label, demonstration footage and close-up sequence. A master timeline controls the chapter order, making it possible to retime one section without disturbing the rest of the explainer.
02Graphic hierarchy
The teal bars and white type were built from one modular title system. Track mattes reveal the copy, while short scale overshoots on key terms distinguish the product mode from the supporting explanation without covering the chair.
03Functional close-ups
I keyframed position and scale to move from the full chair into the commode, footrest, arm and wheel details. Those moves use smooth Bezier curves and settle before the cut, giving each mechanism enough screen time to be understood.
04Continuity and finish
Repeating angles were aligned in After Effects so configuration changes feel like transformations rather than unrelated clips. Matching exposure, neutralizing the studio whites and applying a consistent sharpen-and-grain finish make footage from different takes read as one production.