I built this fall-safety-mat video around shape, thickness and placement. Product cutouts, clean white-space compositions and large benefit typography turn a visually simple object into an understandable safety solution. The most important compositing work was creating believable light and shadow so the rolled and unfolded mat feels grounded instead of pasted onto the frame.
I separated the mat from its source background with masks refined across the moving contours. Edge feathering is kept tight on the dark underside and softer on the white surface, preserving the layered construction without producing a visible cutout halo.
The grounding shadow was made from a duplicated matte filled with black, distorted to match the floor plane and softened with layered Fast Box Blur passes. A tighter contact shadow sits beneath the nearest edge, while a broader low-opacity pass suggests ambient falloff from the studio light.
Animated crops move from the rolled profile to the unfolded surface, emphasizing thickness and coverage. Curves and selective color corrections separate the white top layer from the background, and a subtle highlight pass helps the beveled edges read on screen.
The large product-name lockup, logo and supporting claims were pre-composed on a shared grid. I used masked lateral reveals and short opacity overlaps so the information changes cleanly while the product remains on screen as the constant visual reference.