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UNIMAC Case · Product campaign
Turning industrial heat into a clear product story.
I designed this image set as a conversion-focused product story rather than a collection of disconnected graphics. The objective was to present the UNIMAC industrial heater as powerful, durable, compact and easy to operate, while answering the buyer’s main questions in the same order they normally arise during a purchase decision.
11cohesive panels
01 · Strategy
Designed around the buyer’s decision process.
The intended customer is a tradesperson, workshop owner, contractor, warehouse operator or agricultural user. They need reliable evidence—not decorative promises.
Will it produce enough heat and airflow for a demanding workspace?
Can its steel construction withstand an industrial environment?
Is it portable, compact and easy to store between jobs?
Can the airflow be directed and adjusted without a complex interface?
Will it work in the customer’s specific garage, workshop or work area?
Are the dimensions, weight and performance specifications easy to verify?
02 · Visual direction
Heat, strength and technical trust.
Orange communicates active performance. Black reinforces durability. White creates clarity in the technical panels. Bold condensed typography and short headlines make every benefit readable within seconds, including on mobile.
03 · Campaign sequence
One message per panel. One connected conversion story.
Trust · 03
Built with steel strength
Portability, protective construction and a real workshop context make durability visible instead of merely claiming it.
Relevance · 04
Compact becomes practical
A storage environment translates abstract dimensions into an immediate workshop benefit.
Understanding · 07
Remove operational doubt
A close crop makes the two-dial system and product finish easy to inspect.
Use cases · 08
Help buyers recognize their world
Workshops, automotive spaces and agricultural settings broaden relevance while keeping the product positioned as professional equipment.
Function · 09
Direct heat where needed
Hero imagery and supporting angles connect an adjustable frame to focused heating and drying.
Brand · 11
Close with confidence
The final panel positions the heater inside a credible range of specialized heating equipment.
04 · Production workflow
Photography, compositing and graphic precision.
- 01
Customer and category review
Mapped the product’s features against buyer concerns and competitor conventions before designing any graphics.
- 02
Sequence and photography planning
Assigned one communication objective to each panel, then planned three-quarter, control, carrying and tilt views.
- 03
Photoshop compositing
Handled masking, metal retouching, perspective, contact shadows, ambient color and controlled heat spill for believable environments.
- 04
Illustrator system
Built the typography, icons, measurement lines, grids and specification tables as one reusable visual language.
- 05
Verification and mobile QA
Checked technical consistency, tested claims and reduced every panel to marketplace mobile size before export.
05 · Design integrity
Credibility is part of the creative.
Use verified language. “280 m³/h airflow” is more accurate than promising a guaranteed room-heating volume.
Connect features to outcomes. Adjustable frame becomes “direct heat where it is needed.” Compact dimensions become easier storage.
Keep the heat believable. Orange glow clarifies function, but excessive effects can misrepresent the physical product.
Design for the actual customer. Workshops and working environments reinforce relevance better than generic domestic lifestyle imagery.
Outcome
A cohesive image system that balances emotional relevance with practical proof.
The campaign guides buyers from recognition and interest through trust, understanding, technical validation and brand confidence.
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