Purchase hierarchy
I organized each asset around a concrete question rather than repeating the product with aesthetic variations.
Data-to-Creative · Amazon Gallery
A gallery that turns technical information into a decision
The documented improvement is not an invented percentage: it is a six-image system with stronger hierarchy, evidence and brand continuity.
- Period
- Comparison of previous and redesigned gallery files; no performance period is available in the archive.
- Baseline
- Previous six-image gallery centered on product cutouts with limited information hierarchy.
- Final outcome
- Redesigned six-image gallery integrating specifications, compatibility, benefits and branding.
01
Client and context
A technical Amazon product with a previous six-image gallery and a redesigned six-asset system. The archive contains before/after assets but no controlled conversion test.
Evidence note
The documented outcome is an improved communication system. No conversion impact is published because the archive contains no controlled experiment.
02
Problem and diagnosis
The previous sequence showed the product but left interpretation work to the shopper: specifications, compatibility and reasons to choose lacked a clear hierarchy.
Diagnosis
I reviewed the gallery as a sequence of questions: what it is, what it works with, which problem it solves, how it is used and which evidence reduces purchase risk.
03
My role
I audited the previous sequence, defined the message architecture and translated technical information into a modular visual system. I do not attribute a conversion change because that measurement is absent from the archive.
04
Decisions and interventions
Visible specifications
I integrated technical data and compatibility into readable compositions without relying on secondary text.
Brand system
I unified typography, color, packaging and framing so the six images worked as one narrative.
Claim guardrail
I separated what the assets demonstrate from performance hypotheses that require later testing.
EVIDENCE
Visual evidence
05
Results
6previous images → 6 redesigned images
Visiblespecifications and compatibility
Nocausal conversion claim
The deliverable moved from six low-information cutouts to six assets designed to explain and differentiate. The verifiable outcome is communicational; conversion remains a hypothesis to measure.
Source: Revolution/Old Style Images y Revolution/New Style Images
06
What I learned
Data-to-Creative does not mean filling an image with numbers. It means deciding which information reduces uncertainty, in what order and with what visual evidence.
Next step
Does your gallery show the product without helping people choose it?
I can translate VOC, specifications and performance into a visual architecture ready to produce and measure.