Home & Kitchen: June PPC Scaling Strategy

An integrated approach to prepare your account for Prime Day, scale profitable sales channels, improve organic search rankings, and systematically reduce aggregate advertising costs.

An effective Pay Per Click strategy must transcend mere top-line sales increases; must catalyze sustainable organic growth while strengthening long-term business profitability through accurate data analysis and continuous listing optimization.

Performance Summary

High Level Business Results

The primary business objective was strategically unambiguous: optimally position the account for the impending Prime Day event by maximizing profit margins. By executing a rigorous PPC scaling framework along with fundamental catalog improvements, the account achieved substantial improvements in organic visibility within the marketplace.

This calculated operational boost allowed the brand to generate a high volume of verified orders while simultaneously compressing the Total Advertising Cost of Sales (TACoS) from a baseline of 7.0% to a highly efficient 2.7%, demonstrating a shift towards sustainable organic dependence.

  • £120.948,76 Ordered Product Sales
  • 6.898 Ordered Units
  • 29,62% ACOS Maintained
  • 2,7% TACoS Reached
Strategic Execution

Prime Day Preparation and Advanced Targeting

Preparatory measures for Prime Day were initiated well in advance, deliberately focusing on establishing resilient keyword positions and expanding the share of voice for products categorized as high potential within the portfolio.

By leveraging Search Query Performance analytics data, we successfully identify and capitalize on high-converting long-tail search terms. Overall market performance was further scaled through intelligently optimized automated campaigns. In parallel, routine micro-audits of the PPC architecture mitigated capital waste through strict search term denials, dynamic bid adjustments, and tactical placement modifiers.

Amazon Ads campaign manager showing optimization metrics including ACOS and ROAS
Catalog Architecture

BSR Improvement and Variation Strategies

The account's revenue growth was systematically scaled by consolidating advertising spend directly into the highest-converting product variations. This targeted assignment engineered a rapid improvement in their Best Sellers Rank (BSR) and corresponding organic positioning. This boost produced a significant halo effect, facilitating greater organic traction in the catalog's secondary variations.

Additionally, we implemented variation-specific keyword targeting protocols to capture greater market share across the entire product line, ensuring that the overall ROI (ROAS) remained structurally sound even during aggressive scaling phases.

  • Margin Expansion Driven by TACoS reduction to 2.7%
  • BSR Growth Sustained upward trajectory in organic positioning
  • Capital Efficiency ROAS optimized in all product variations
Conversion Optimization

Market Analysis and Listing Refinements

Traffic acquisition remains economically inefficient without a corresponding focus on conversion mechanics. To support the expanded PPC infrastructure, we conducted a comprehensive market analysis, placing critical emphasis on refining key listing images to better align with the expectations of the target demographic.

This calculated creative adjustment produced an immediate improvement in Click Rate (CTR) and aggregate percentage of unit sessions. By optimizing the listing interface, we ensured that the highest volume of paid traffic converted reliably, ultimately securing over £120,000 in monthly revenue on the marketplace.

Amazon sales dashboard detailing sales volume of ordered products and overall velocity of units
Return to Ecommerce Portfolio

Software used or related

  • Amazon Seller Central
  • Amazon Ads

Topics

  • Amazon PPC
  • PPC scaling
  • Sponsored Products
  • ACoS
  • Home and Kitchen
  • Amazon advertising case study

Related work

  • Amazon Growth and PPCDocumented Amazon Growth case: campaign and listing restructuring with observed retail-sales, conversion and ROAS outcomes.
  • Daizzy Gear: technical Amazon caseTechnical Amazon account-management case for Daizzy Gear: PPC audit, budget, inventory, promotions, A+ Content, Storefront and catalog.
  • Marketplace BI Growth Case StudyBusiness Intelligence case study for Amazon marketplace growth, PPC structure, retail sales, traffic, conversion, keyword visibility, and automation.

Next step

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