Integrated audit
I reviewed campaigns, terms, products and content as parts of one funnel rather than independent tasks.
Amazon Growth & PPC
Amazon Growth: media, listings and conversion as one system
A coordinated intervention across campaigns, targeting and content to improve traffic quality and the listing's ability to convert it.
- Period
- Sales: Aug 17–Sep 13 vs. Sep 14–Oct 11, 2025. Conversion: Aug 10–Sep 6 vs. Sep 7–Oct 4, 2025. Aggregate Ads view: Aug 7–Oct 31, 2025.
- Baseline
- Retail sales: $1,560. Conversion: 6.28%.
- Final outcome
- Retail sales: $2,830. Conversion: 13.69%. Observed ROAS in the aggregate view: 6.26.
01
Client and context
An Amazon account where campaigns and content were being optimized separately. The analysis compares consecutive 28-day windows for sales and conversion, plus an aggregate Amazon Ads view from August through October 2025.
Evidence note
Observational before/after comparison; this was not a controlled experiment and does not establish isolated causality.
02
Problem and diagnosis
There were signs of opportunity but no shared view across media structure, search intent, listing quality and commercial outcomes. Changing bids without reviewing content—or redesigning content without understanding traffic—could move the problem instead of solving it.
Diagnosis
I connected retail sales, conversion and media performance. The priority was to determine whether the constraint was relevant traffic, conversion, or the coordination between both.
03
My role
I audited campaign and listing architecture, reorganized targeting, and coordinated content and media changes. Daily operations and commercial conditions remained with the account team.
04
Decisions and interventions
Targeting and budget
I reorganized coverage to separate discovery, performance and defense while reducing overlap.
Intent-led content
I aligned listing messages and hierarchy with the questions carried by relevant traffic.
Window-based reading
I defined comparisons with explicit dates to avoid mixing incompatible periods and percentages.
EVIDENCE
Visual evidence
05
Results
$1,560→ $2,830 in retail sales
6.28%→ 13.69% conversion
ObservedROAS: 6.26
The simultaneous movement in sales and conversion is consistent with an improved system. Because there was no controlled experiment, the case is presented as observational evidence—not proof of isolated causality.
Source: Seller Central y Amazon Ads — Caso1_Sales.png, Caso1_conversions.png y Caso1_plot.jpeg
06
What I learned
On Amazon, media does not end at the click: its efficiency depends on the search-term promise continuing through gallery, copy, evidence and offer. The real unit of optimization is the complete journey.
Next step
Need to bring clarity to a growing Amazon account?
I can connect campaigns, content and economics to locate the constraint and prioritize the next move.