Operations and growth
Listings, PPC, SEO, CRO, inventory and catalog connected by product stage.
Interactive resume · Professional profile
Ecommerce & Amazon Growth Strategist
I combine Business Intelligence, PPC and visual content to help ecommerce brands improve conversion and profitability. I analyze performance, identify opportunities and turn commercial data into executable decisions.
Summary
I work at the intersection of customer behavior, commercial performance and creative execution. My contribution is turning scattered signals into a prioritized, executable and measurable decision.
Listings, PPC, SEO, CRO, inventory and catalog connected by product stage.
Sales, spend, conversion and margin translated into portfolio priorities.
VOC, specifications and performance turned into content that supports decisions.
Selected cases
Each case separates the observed result, my intervention and what the available evidence cannot yet support.
My intervention: I audited campaigns and listings, reorganized targeting, and coordinated content and media. Observational comparison; not a controlled experiment.
View full case ↗My intervention: I built the monthly portfolio view and prioritized actions by connecting sales, media, costs and margin. Brand anonymized.
View full case ↗My intervention: I audited PPC, defined budget criteria and coordinated inventory, promotions, A+ Content, Storefront and catalog. One-week recovery, not sustained growth.
View full case ↗Working approach
Professional stack
Education
University of Buenos Aires (UBA)
Favaloro University
Availability