Oxi: building an agency around content and analysis
Building Oxi through ideas, scripts, audiovisual production and marketing analysis.
Matías Gaglio ·
Leer en españolA shared idea
Oxi is the marketing and content agency I am building with a team. It brings together audiovisual production, communication and analysis to help businesses explain their work. My contribution focuses on quantitative marketing and PPC, connected to scripting and production.
Choosing what to explain
Our topics span measurement, advertising and filmmaking: marginal returns, negative keywords or lighting decisions. Each piece needs a specific question, an example and a conclusion the audience can use afterward.
Turning a concept into a script
Explaining a model in a reel means choosing what to keep and what needs a longer format. Our Meridian content focuses on the difference between average performance and the potential return from the next investment. The editorial goal is to explain that decision without turning a simplification into a performance promise.
Organizing production
The content grid connects topics, formats and publication plans to a shooting schedule. Scripting, presenting, camera work and production assistance require different preparation. Companion carousels provide space for formulas, examples and charts that need more reading time.
An identity across formats
We work with black and white, orange accents and pixel elements. The identity should remain recognizable as topics and presenters change. The name connects to oxýs and to two ideas: sharp thinking and the speed to put an idea into practice.
Production tooling
To keep up the publishing pace, I connected DaVinci Resolve to Claude through MCP. With that workflow we built the logo animation, 1080 × 1920 vertical reels, animations over the presenter with code-generated sound effects and a 16-page editing guide that documents color, cutting, captions, sound and export for the whole team.
What I am learning
Building Oxi connects analytical judgment to production decisions: what to explain, how to show it and how much work consistent production takes. The project is still developing. This article documents the process and editorial direction; it does not claim agency growth or attributed commercial results.