Matías Gaglio
Systems and articles
Amazon Content Architecture
A framework to design Amazon listings where title, bullets, gallery, A+, video and variations fulfill specific search and conversion functions.
Results
50 results
Systems and articles
Amazon Lifecycle Operating System
An operating system to manage Amazon products from pre-launch to maturity, connecting retail readiness, SEO, PPC, conversion, margin and inventory.
Creative and media
Animation 01 — Neon Orbital Study
Motion study exploring orbital movement, luminous trails, color transitions and seamless looping.
Creative and media
Animation 02 — Menu Hub System Flow
Animated interface diagram connecting prototype, client and mail components into a verified ecosystem.
Creative and media
Animation 03 — Be You Kinetic Typography
Minimal kinetic typography transforming Don’t be perfect into Be You.
Creative and media
Animation 04 — Neon Vortex Study
Light-trail animation exploring progressive reveal, motion blur and luminous compositing.
Research and analysis
The Milei Chad meme
Academic article by Matías Ignacio Gaglio published in Sociedad Magazine Nº 51, University of Buenos Aires.
Business Intelligence
Marketplace BI Growth Case Study
Business Intelligence case study for Amazon marketplace growth, PPC structure, retail sales, traffic, conversion, keyword visibility, and automation.
Ecommerce and Amazon Growth
Amazon Growth and PPC
Documented Amazon Growth case: campaign and listing restructuring with observed retail-sales, conversion and ROAS outcomes.
Business Intelligence
Business Intelligence and profit
Ecommerce Business Intelligence case: monthly sales, media and profitability analysis used to prioritize a portfolio.
Creative and media
Amazon gallery redesign
Amazon gallery redesign case: six images reorganized to communicate compatibility, specifications and benefits without unsupported claims.
Ecommerce and Amazon Growth
Daizzy Gear: technical Amazon case
Technical Amazon account-management case for Daizzy Gear: PPC audit, budget, inventory, promotions, A+ Content, Storefront and catalog.
Ecommerce and Amazon Growth
Home and Kitchen Case Study - PPC Scaling
An in-depth case study detailing PPC
Research and analysis
Public Opinion Pulse
Data, trends and reports on the image of Javier Milei and the climate of public opinion in Argentina.
Systems and articles
Geospatial tree-crown detection
How I turned New Jersey ZIP code 07042 into an annotated image, 1,986 tree candidates and georeferenced geometries with Python.
Creative and media
Conversion Video 01
Conversion video case demonstrating adjustable fit, maneuverability and practical storage.
Creative and media
Conversion Video 02
Conversion video case turning a lightweight product claim into visible proof.
Creative and media
Conversion Video 03
Conversion video case explaining complex three-in-one product functionality.
Creative and media
Conversion Video 04
Conversion video case connecting foldability with everyday portability.
Creative and media
Conversion Video 05
Conversion video case using visual cues to communicate softness and comfort online.
Creative and media
Product Video Conversion System
A five-video ecommerce system designed to make product benefits visible, reduce uncertainty and support marketplace conversion.
Systems and articles
F1Predictor: leakage-free walk-forward prediction
How I built and validated a Formula 1 predictor that uses only information available before the first practice session of each Grand Prix.
Creative and media
Corporate Communication Icon System
A 170-icon visual communication system created to make product features, care instructions, health concepts and everyday use cases clear at a glance.
Systems and articles
Predestinato: designing a career simulator
How I designed Predestinato: a playable motorsport career prototype with contracts, sponsors, development, super licence rules, 16 minigames and an audit of 8,825 simulated seasons.
Creative and media
Amazon Listing Refresh Case Study
Amazon listing optimization case study: image system, SEO structure, EBC, KPIs, and a full before-after Amazon mockup.
Other projects
ChatMatias - Portfolio SEO
Explore Matías Gaglio’s ecommerce, analytics, and creative strategy projects and skills with his interactive portfolio chat.
Creative and media
Shulex VOC AI to Ecommerce Creative
A data-to-creative ecommerce case showing how Shulex VOC AI transformed customer review themes into a focused marketplace image system.
Systems and articles
Telemetry One: a Formula 1 ecosystem
How I designed Telemetry One to bring Formula 1 results, live replay, post-race reports, history, statistics, analytical models and games into one bilingual, navigable experience.
Creative and media
UNIMAC Case — Industrial Heater Campaign
A conversion-focused visual campaign and product storytelling case study for the UNIMAC industrial heater.
Systems and articles
Amazon Listing Audit Checklist
A practical Amazon listing audit checklist covering discoverability, conversion, catalog health, operations, profitability, and measurement.
Systems and articles
Fitment SEO for Automotive Amazon Listings
A detailed, evidence-led framework for structuring automotive fitment data, Amazon listing attributes, compatibility language, search architecture, and validation.
Systems and articles
DayParting Case
Amazon PPC dayparting case study showing how hourly bid and budget allocation improved advertising efficiency.
Systems and articles
Market Share Loss Diagnosis Framework
A practical Amazon market-share loss diagnosis framework for separating traffic, conversion, price, inventory, reviews, competition, and advertising effects.
Systems and articles
Search Query Performance & Keyword Harvesting
A practical Amazon PPC framework for turning search-term and Search Query Performance data into exact, phrase, broad, and negative keyword decisions.
Systems and articles
Search Suppression & Catalog Recovery
A detailed Amazon catalog recovery framework for diagnosing search suppression, resolving listing issues, validating discoverability, and protecting sales exposure.
Systems and articles
Voice of Customer to Conversion Brief
An anonymized ecommerce research case showing how customer language, objections and use cases become a defensible marketplace creative brief.
Systems and articles
Working with an AI agent: Claude as part of the team
How I use Claude Code connected to GitHub, Vercel, Google Drive and desktop apps to build, audit and ship real projects, and the rules I keep so the output can be trusted.
Systems and articles
AI-assisted video post-production: DaVinci Resolve connected to Claude
How I connected DaVinci Resolve to Claude through MCP to animate the Oxi logo, build vertical reels, match color, generate sound effects with code and document it all in an editing guide for the team.
Systems and articles
Cleaning interview audio with AI: Audacity and DeepFilterNet
How I connected Audacity to Claude to improve a nearly 22-minute interview, why the first version made it sound worse, and how a second pass with DeepFilterNet cut background noise by 21 dB without moving a single sample.
Systems and articles
Building this portfolio: from a work archive to a product
How I organized my work into a bilingual website connecting projects, tools and evidence.
Systems and articles
Oxi: building an agency around content and analysis
Building Oxi through ideas, scripts, audiovisual production and marketing analysis.
Systems and articles
Revolution: connecting Amazon catalog, advertising and content
How PPC, automotive fitment, A+ content and channel coordination connect in my work at Revolution Supply.
Systems and articles
A ROAS banding playbook for Amazon Ads
How I turned a 600-campaign Amazon Ads account into five ROAS bands, an age gate and a negatives-first rollout that anyone on the team can apply.
Systems and articles
Negatives before budget: auditing an Amazon Ads account
How a search-term audit of a 600-campaign Amazon Ads account found that negative keywords, not more spend, were the biggest efficiency lever.
Systems and articles
Why vehicle-fitment campaigns lag the account
32 vehicle-fitment campaigns returned less than half the account's ROAS. Most of the gap came from two oversized budgets and an exhausted account cap, not from the idea itself.
Systems and articles
More traffic, less conversion: promotions and an A+ update
Sessions rose 11% while conversion fell every month. What product-family reviews, 26 promotions and an A+ content update showed about fixing conversion before buying more traffic.
Systems and articles
DIY or shop? Estimating B2B share on Amazon from imperfect evidence
Planning assumed half of Amazon buyers were repair shops. Six indirect data sources, from Brand Analytics to search queries, point to a mostly DIY base with a real shop niche in specific parts.
Systems and articles
Political social listening with open sources (OSINT)
How I built a daily social listening system for Argentine and Brazilian politics: which open sources it collects, how it classifies tone and narratives with Python and language models, and which privacy safeguards it applies.
Systems and articles
A multidimensional political map from 977 survey answers
A proof of concept that places each respondent on three axes (economy, society and institutions) and compares how people label themselves, what they answer and which leaders they identify with.
Systems and articles
From data to political strategy
Why a dashboard is not enough: how to combine statistics, discourse analysis and OSINT to turn public information into diagnoses and decisions.